League of American Bicyclists

Brief:
The League of American Bicyclists was preparing its Spring membership drive and wanted a bold, engaging visual campaign to capture attention and encourage new memberships.

Solution:
To elevate the membership drive, we created a series of vibrant, inclusive illustrations that celebrate the many people who ride bikes. The illustrations were used across digital and print materials to create an approachable, engaging visual identity that encouraged people to join the movement and support safer, more accessible biking for everyone.